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Want to sell more products?
Gumroad recommends that you sell your products in tiers: in a recent conference talk, Ryan Delk mentioned that "products with tiers bring in 5 times more revenue" than those without. In fact, if you put most of your value in your top-tier product, it can bring in up 62% of your total revenue!
Pros like Sacha Greif, Brennan Dunn and Nathan Barry use landing pages with tiered pricing to drive more sales for the their eBooks, and other digital products.
- Hickory, dickory, dock.
- The mouse ran up the clock.
- The clock struck one, the mouse ran down.
- Hickory, dickory, dock.
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Table of Contents
- 1 Hello World
- 7 Define Your Goal
- 11 Build Something People Want
- 11 How to succeed
- 16 Finding your audience
- 25 Research
- 31 Target their pain
- 39 The Lean Marketing Stack
- 39 Overview
- 46 Setting up Segment
- 54 Using Google Webmaster Tools
- 59 Using Google Analytics
- 67 Using Mixpanel
- 77 Before You Launch
- 77 Two marketing channels to focus on
- 81 How to write blog posts that get noticed
- 87 How to build an email list
- 92 Set a price
- 97 Launching
- 97 How to build a street team
- 102 Your launch plan
- 106 Your launch checklist
- 109 After Your Launch
- 109 How growth works
- 115 Get more leads
- 127 Guide your leads through the funnel
- 138 Close the deal: ask for the sale
- 146 Case Studies
- 146 Tracy Osborn
- 148 Nathan Kontny
- 150 Sean Fioritto
- 152 Garrett Dimon
- 155 Closing Thoughts
- Download complete table of contents
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This book will help you navigate the marketing process. Using case studies and specific step-by-step instructions, you'll learn a scientific method for doing market research.
It's 300 pages long, and chock full of goodness.
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